Audience Research

Know who you’re talking with

We regularly conduct research within the portfolio to learn about communications challenges, preferences, effectiveness, and satisfaction. Use the reports on this page to learn more about your audiences and inform your communications planning.

VPFO Internal Communications Survey (2017)

An online survey of staff in the VPFO portfolio was conducted to better understand what practices and challenges exists, and to identify ways in which the portfolio can take a leadership position in implementing best practice internal communications at the university. This survey is based off of a survey developed by Internal Communications and Marketing Intelligence and run in 2015 across all of UBC and 2016 in VPER. This allows for benchmark comparisons with other units.

Read more about the 2017 VPFO portfolio Communications snapshot.
2017 VPFO Portfolio Communications Snapshot [PDF]

Department-level research

Building Operations Communications Snapshot (2014, 2016)

In September 2014, we visited all 700 plus employees of Building Operations to learn about communications within Building Operations. Following that first face-to-face and further survey research, a plan was created and enacted. In 2016 Communications and the unit’s department leadership returned to re-run the process to gauge effectiveness of the communications improvements.

Read more about both the 2014 and 2016 snapshots on the Building Operations website.
Building Operations Communications Snapshots

Financial Operations Communications Snapshot (2019)

In June 2019, the staff of UBC’s Financial Operations Department completed a survey to capture the employee experience of communications. This survey was based off of the research done with Building Operations, and will be similarly revisited following the implementation of initiatives to improve communications in Financial Operations.

Read more about the 2019 snapshot.
Financial Operations Communications Snapshot [PDF]

Safety & Risk Services Communications Survey (2019)

Towards the end of 2019 a communications survey was conducted within the newly formed Safety & Risk Services department. The survey took into consideration the previous VPFO communications surveys with added focus on the addition of Campus Security to the department and the change in leadership.

Read more about the 2019 snapshot.
Safety & Risk Services Communications Snapshot [PDF]