Our Values


A profound and aspirational value: the quality of striving to be, and being, outstanding.


A moral value: the quality of being honest, ethical and truthful.


An essential and learned value: regard felt or shown towards different people, ideas and actions


A personal and public value: being responsible for our conduct and actions and delivering upon our respective and reciprocal commitments.


An integral value: the implementation of measures and practices to protect individuals from physical and mental health, and economical harm.

Values are enduring, passionate, and distinctive core beliefs — they are unchangeable. Our organizational values help us clarify what we stand for and believe in. Strong, consistent values account for why some organizations gain a reputation for such strategic traits as leadership, product innovation, or customer satisfaction.

Strong values-based leadership is attained when your personal values and values of the organization are in alignment. Each one of UBC’s values should be broad enough that you can see yourself within them and understand how your personal values help UBC and by extension the VPFO, find our way. The values we champion and live every day in the VPFO are those of the university.