Robert Einarson

Associate Vice-President, Finance & Operations, Okanagan

Rob is responsible for Finance & Operations at UBC’s Okanagan campus. Since opening in September 2005, the Okanagan campus has experienced dramatic student growth and quickly earned a reputation as an important centre for learning, research, and innovation.

Rob’s primary responsibilities include serving the Okanagan campus community and coordinating activities with the Vancouver campus. He leads a local team working in six key administrative areas including Finance Operations, Finance Strategies, Campus Operations and Risk Management, Information Technology, Campus Planning and Development, and Business Operations.

Reporting to the Deputy Vice-Chancellor and Principal at the Okanagan campus and the Vice President of Finance & Operations at UBC Vancouver, Rob oversees a staff of approximately 150 and a departmental budget of more than $23 million.

UBC Lean Six Sigma Certified White Belt Certification badgeRob’s far-reaching responsibilities include guiding the University’s physical growth to ensure it adheres to the UBC Okanagan campus’ master plan, strategically supporting academic and research activities, and upholding sustainability. All these activities collectively provide a strong sense of place for UBC within the Okanagan landscape, as envisioned by UBC Okanagan’s Aspire report.

Rob joined UBC Okanagan in September 2015. He was previously with the University of Winnipeg, where he was the Executive Director of Planning and Process Improvement. A Chartered Professional Accountant (CPA, CA), Rob also has certification with the Institute of Internal Auditors. He holds a Bachelor of Commerce degree from the University of Manitoba.

Robert’s Leadership Vision

“I am a leader who inspires and supports people to develop both professionally and personally so they can perform at their best. To do this, I strive to lead and facilitate with integrity, openness, balance and decisiveness so together we can create an environment that is supportive, open-minded, thoughtful and forward looking; where honesty, creativity and resourcefulness are rewarded; and everyone can bring their best skills and energy to both their immediate tasks and the greater mission of the university. This ensures that our direction and accountabilities are clear and in alignment with both campus and UBC priorities so that we can build structures and processes that create a solid foundation for service delivery that both stand the test of time and are adaptable to our changing environment.”

Rob Einarson
Associate Vice-President, Finance & Operations, Okanagan